Digital Marketing

June 8, 2022 Each stage of the sales funnel has an effect on how people act. You must know them very well. If you know each step, you can use strategies to help more people move from one step to the next. This could really mess up your business. Let’s say that at two steps of your funnel, the number of people doubles. You get twice as many leads, and you get twice as many customers. That means you’ll get four times as many new customers each month. One of the most important business ideas ...

Google Analytics is by far the most used analytics tool. BuiltWith estimates that more than 80% of all websites worldwide use Google Analytics for measuring their website usage. Unfortunately, many of the people relying on Google Analytics for measuring their website traffic lack a good understanding of how it works and have not set up their UTMs correctly. Having a good Google Analytics setup (with proper UTM parameters) is the cornerstone of a successful marketing program. This article focus...

Universal Analytics-ageddon has arrived. Google announced last week that they will cease processing new data in Universal Analytics after July 1, 2023, as they continue their transition to GA4. This is huge news for the vast majority of GA users. Given that the majority of standard website users are utilizing Universal Analytics, this means that the future is evolving at a faster pace than they may believe. If you are unfamiliar with GA4, now is an excellent time to become acquainted. You can...

- Increased conversions: Customers want your products to be served to them. If your design and pitch are way too complicated, your potential customer will not go the extra mile to decipher it and understand the value of the product. However, a design combined with the pitch or a pitch visualized by design will put an instant interest in your potential customer. Once you have their attention, the rest of the marketing designs will reel them in. To put this into perspective, let us look at ...

We can have a word-by-word definition for Marketing design; however, we are keener to look into the useful strategies that will bring us results. After all, we are here not for the theory but the practical. Your marketing strategy and design concepts need to be in perfect sync to reel in customers from different sources. Now, the bigger question, why is design important in marketing strategy? Well, a visual impact is much more effective than any other promotional content. A picture will speak ...

Digital marketing combines the best of inbound and outbound marketing, i.e., push and pull strategies. Here are three key benefits of using digital marketing for business growth: - Measurability When you launch a marketing campaign via traditional means, it’s impossible to gauge its impact unless you’re providing some coupon code, which will be reflected in the sales figures. On the other hand, pick any digital marketing avenue, and you’ll get a sophisticated analytics capability. You ...

Here are five best practices to help you win at digital marketing in 2020: - Go Omnichannel Successful organizations have adopted the omnichannel marketing approach to guide their prospects through the funnel. Omnichannel marketing is an evolved form of multichannel marketing that helps you provide a holistic shopping experience to your buyers. It’s about delivering the right message at the right time on the right marketing channel. Being omnichannel means delivering a consistent exper...

Before we delve into other aspects of digital marketing, let’s quickly review the top eleven types of digital marketing channels: - Website The website is often the home to your digital marketing efforts. Brands and organizations use websites to host content while using other mediums to distribute it. Most of your digital marketing activities will link back to your website, where an action is expected to occur, and the conversions are tracked. For example, the download of a file, bookin...

Digital marketing is an all-encompassing term that consists of digital channels, such as content marketing, SEO, email marketing, social media marketing, mobile marketing, and so on, to create elaborate strategies to reach and connect with prospects and customers. An average user consumes content via the television, computer, tablet, smartphone, radio, and other traditional media. This constant exposure to various media types has led to information overload, further complicating the buyer’s jou...