We can have a word-by-word definition for Marketing design; however, we are keener to look into the useful strategies that will bring us results. After all, we are here not for the theory but the practical.
Your marketing strategy and design concepts need to be in perfect sync to reel in customers from different sources. Now, the bigger question, why is design important in marketing strategy? Well, a visual impact is much more effective than any other promotional content.
A picture will speak a thousand words. Now, as you know the importance of digital marketing design, let us dive fathoms into this topic via this article.
Despite all the emerging theories and practices of syncing design and marketing strategies, a handful of companies are still holding on to the traditional methods.
Here, we will introduce the term “brand guidelines.” Brand guidelines help to ease the communication between the marketing and design wing of your company. Your teams must exist in a co-operative environment. One group should precisely comprehend what the other is trying to say. Brand guidelines are going to be the high bandwidth communication channel here!
Brand guidelines essentially draw a virtual baseline, upon which the design team gets set to work.
If you firmly believe that “design” equals your logo, website, and the essential visual goodies, then you are wrong. Design is above and beyond the “basic” stuff in this information era.
What is the sole purpose of this “design” then? Well, for starters, it is the bridge that connects you to your customers and is a confidence booster too. You will be considered a novice if you believe that design is all about using stunning images and cool graphics. When it comes to design in marketing, there is more than what meets the eye.