Digital marketing combines the best of inbound and outbound marketing, i.e., push and pull strategies. Here are three key benefits of using digital marketing for business growth:
When you launch a marketing campaign via traditional means, it’s impossible to gauge its impact unless you’re providing some coupon code, which will be reflected in the sales figures. On the other hand, pick any digital marketing avenue, and you’ll get a sophisticated analytics capability.
You can measure the impact through impressions, clicks, traffic, and sales. Depending on the attribution model you’ve implemented, you can also understand how each touchpoint has contributed to the sales. This measurability allows marketers to understand what’s working and fix what’s not working.
- Sophisticated Targeting
Traditional media follows the carpet-bombing approach, in which everyone gets the same message. Modern marketing avenues allow you to tweak the message depending on the audience persona. Digital marketing channels allow you to target your ideal buyers precisely. Digital marketing also allows your ideal buyers to find you. A prospect will enter a query in a search engine to see you through content marketing and SEO efforts.
With digital advertising, you can target users based on their gender, age group, interests, education, location, psychographics, etc. You can zero in as much as you want, or you can keep it diverse and target a more extensive group depending on your goals.
- Refine on the Go
There’s no space for course correction when it comes to traditional marketing. Once your ad is printed in the newspaper, it is out. With digital marketing, you can tweak things on the fly.
If you don’t see a particular ad copy not bringing the results, you can tweak it, or you can re-allocate the budget according to what’s happening at that moment. This flexibility ensures that your digital marketing efforts are always managed efficiently.