Facebook Ads Checklist for Optimization
Social Listening vs Social Monitoring: How to Use Both for Content Planning
With social media listening platforms like Hootsuite, Buffer, Sprout Social, and others, it’s easier than ever to listen to what people are saying about you online. But how do you know which conversations matter most to your brand? And how do you use those insights to plan your next move? In this guide, we’ll show you how to make sense of the data — and find out where to go from there.
What Is Social Listening?