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Facebook Ads Checklist for Optimization

Social Listening vs Social Monitoring: How to Use Both for Content Planning With social media listening platforms like Hootsuite, Buffer, Sprout Social, and others, it’s easier than ever to listen to what people are saying about you online. But how do you know which conversations matter most to your brand? And how do you use those insights to plan your next move? In this guide, we’ll show you how to make sense of the data — and find out where to go from there. What Is Social Listening? ...

Strategy to Build an Audience (Without Spending a Dime!)

Are people with 500K or 1M followers on their blog or YouTube channel special? Nope. Anyone can build an audience with these proven steps. Phase I – Become a Content Machine 1) Get Focused If you're working with somebody else on it, you have to map out: Clear expectations Clear guidelines Clear responsibilities Otherwise, you're setting yourself up for failure. 2) Batch Content Creation It doesn’t matter if you decide to start with a podcast, blog posts or even video – batching will sav...

5 Reasons Why TikTok Advertising Campaigns Shouldn't Be Ignored

5 Reasons Why TikTok Advertising Campaigns Shouldn't Be Ignored It goes without saying that TikTok has taken the world by storm. It has gotten a lot of attention. With its unique platform, which offers a drastically different audience than other types of more traditional social media, this app has created a sensation in the social media and marketing sectors since its official launch in 2016. Users sense a distinct community, and the connections people build through sample content are powerful....